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Brent Newsome's avatar

No one in the telecom industry wanted my company's product until after 5 years of screaming into the void of the wilderness. We weren't Nokia or Ericsson,so they wouldnt buy from a small player. We could see what they couldn't or wouldn't see, until they realized it for themselves and then we were in. SMEs and their investors need to understand what they are getting into, know your customer is not just about their technical requirements, but everything about how they buy, when they buy, etc.

Of course the CAF needs to adapt its innovation processes as well, but I write a whole substack on that.

Peter Kuhn's avatar

I for one like the Random Thoughts...keep them coming 😊. Just something funny though, for the first section on jumping into the defense space...it took me two paragraphs before I realized that you were referring to companies and not new defense commentators on Substack!

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